Monday, 30 November 2015

Evaluation guide

Your evaluation MUST directly address the following questions, one blog post per question:


In what ways does your media product use, develop or challenge forms and conventions of real media products?
-       Analyse your finished pages- compare to real magazines to demonstrate awareness of how you used conventions of real magazines, or how you challenged them. (You should not be reflecting at all on process here- it's all about the finished product).
     
     How does your media product represent particular social groups?
How does your magazine construct the representations? Analyse the representation of all artists featured in your pages- is it positive? Is it similar to the representation of that social group in real music magazines? (social group could be teenagers, rock stars, folk singers, males/females- whatever is relevant to your magazine).

What kind of media institution might distribute your media product and why?
Do quick research into Bauer and Time Inc. UK- the two major publishing institutions in the UK. Which do you think would be best to distribute your magazine? Use the prompts below.
      - Research IPC Media and Bauer Publishing Group (see 'institutions research' post). Note the wealth and variety of magazines they publish.- Which of any of the magazines they publish cover, or come close to covering, your target audience?- Now look specifically at the music magazines they publish and how the target audiences vary. Is your target audience similar to any of the publications?- Decide which of the two institutions have a market for your product. You should judge this by the music magazines they currently publish- how would your magazine target a different audience for the company? Why should they invest?


Who would be the audience for your media product?
Explain your target audience- has your audience changed at all over the development of your magazine? For example, the look and style of it might suit an older audience now... Your target audience in your evaluation can be slightly different from the one in your planning- just explain the reasons why.
How did you attract/address your audience?

Refer to how your finished magazine appeals to your identified target audience- fonts, images, layout, colour scheme, mode of address etc.
What have you learnt about technologies from the process of constructing this product?

-       You can talk about your progress with photography, Blogger, Adobe Photoshop, Adobe InDesign and PowerPoint and/or any other technology you used. Take screen grabs of yourself using the software to communicate this in an interesting way. ‘Before and after’ photos are a great way to show off what you achieved with the technology. 

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
-       Summarise your skills development from the start of your preliminary task through to now. Put your preliminary task beside your final product- what have you developed? (Understanding of conventions, importance of audience, photography, use of software etc)


What am I marked for?
- Your use of technology to produce your evaluation- video, image, links etc. A words-only evaluation cannot achieve above the top of level 1 (7 marks out of 20).
- Understanding of your audience and how your text appeals to them; how representation is constructed in your pages; what institutions might publish your magazine; magazine conventions used within your finished product; how new media technologies helped you through all stages of your portfolio.
- Ability to refer to the choices you made along the way and their outcome
- Ability to communicate.



Saturday, 28 November 2015

Evaluation question 3: institutions prompts

The majority of the UK’s most popular magazines are published by two companies: Bauer and Time Inc. UK.

In your evaluation, you need to identify which publisher you think would be interested in publishing your magazine and be able to justify your reasons.

1) Research Time Inc. UK and Bauer Publishing Group. Note the wealth and variety of magazines they publish.

2) Which of any of the magazines they publish cover, or come close to covering, your target audience?

3) Now look specifically at the music magazines they publish and how the target audiences vary. Is your target audience similar to any of the publications?

4) Decide which of the two institutions have a market for your product. You should judge this by the music magazines they currently publish- how would your magazine target a different audience for the company? Why should they invest?