The majority of the UK’s most popular magazines are published by two
companies: Bauer and Time Inc. UK.
In your evaluation, you need to identify which publisher you think would
be interested in publishing your magazine and be able to justify your reasons.
1) Research Time Inc. UK and Bauer Publishing Group. Note the wealth
and variety of magazines they publish.
2) Which of any of the magazines they publish cover, or come close to
covering, your target audience?
3) Now look specifically at the music magazines they publish and how the
target audiences vary. Is your target audience similar to any of the
publications?
4) Decide which of the two institutions have a market for your product.
You should judge this by the music magazines they currently publish- how would
your magazine target a different audience for the company? Why should they
invest?
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